Research, Brainstorming, Design, Prototyping
Adobe Illustrator, Adobe XD and Whimsical
Interactive prototype of redesigned Craigslist
6 week long school project
Brainstorming, and first design iterations
Craigslist acts as an online portal to connect people to real world things. You can buy, sell, find jobs, sell services, host events, find people you missed, and so much more.
The reason for it's success is in the trust that Craigslist puts in the people. The community moderates, they facilitate everything, and Craigslist just makes all their revenue on the AD postings alone.
By expanding the sites younger demographic Craigslist would have more unique visitors, and it would create an environment where it would be the "go-to" for many young people moving to new cities.
Helping users feel more safe
Warnings for unsuspecting users
Emphasize the community aspect
Create a way to communicate
Creating a recognizable brand
Decreasing clutter, making it breathable
"I feel unsafe.." - Users were scared of where their information was going. Putting personal emails, addresses, or phone numbers could open you up to spam calls and unwanted visitors.
"There are better sites.." - Many sites already do a great job of creating a feeling of safety, and community. The more active users the safer the application feels
"The UI is horrible.." - It was hard for many users to find simple things like "Post an AD" and "Search". These functions are detrimental to Craigslist and needed to be re-thought
Our main goal was just to simplify the journey. I wanted to make the experience simpler while also maintaining all the functionality of the site. Many users pain points was that the website was previously just too clunky and unrefined so I planned out all the information I had to keep, and what I had to discard.
Creating a recognizable brand so users always know what site they are on.
Most important function of the whole application, how Craigslist makes revenue.
Putting more purpose in the account page helps establish a feeling of customization.
I wanted to make sure I was keeping Craigslist mission statement in mind while designing the new website. It wasn't about adding pictures, or fancy features, but just about enhancing the pre-existing content.
I added slides, carousels, galleries, etc. but it wasn't staying true to Craigslist brand name. I just instead decided to go with a plain card layout (which is then modular and mobile responsive too), and not changing too many things that make it unfamiliar to existing users.