"I feel unsafe.." - Users were scared of where their information was going. Putting personal emails, addresses, or phone numbers could open you up to spam calls and unwanted visitors.
"There are better sites.." - Many sites already do a great job of creating a feeling of safety, and community. The more active users the safer the application feels
"The UI is horrible.." - It was hard for many users to find simple things like "Post an AD" and "Search". These functions are detrimental to Craigslist and needed to be re-thought
Creating a recognizable brand so users always know what site they are on.
Most important function of the whole application, how Craigslist makes revenue.
Putting more purpose in the account page helps establish a feeling of customization.
I wanted to make sure I was keeping Craigslist mission statement in mind while designing the new website. It wasn't about adding pictures, or fancy features, but just about enhancing the pre-existing content.
I added slides, carousels, galleries, etc. but it wasn't staying true to Craigslist brand name. I just instead decided to go with a plain card layout (which is then modular and mobile responsive too), and not changing too many things that make it unfamiliar to existing users.